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Rob Eagar

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Aug 13 2012

3 Steps to Successful Marketing

Marketing is a simple process when you boil it down to the fundamentals. Whether you’re an author, business owner, or non-profit director, you can achieve marketing success following these three simple steps. Ask yourself:

  1. What is your value?
  2. Who needs your value the most?
  3. Where do those who need your value congregate in large numbers?

Let’s briefly look at Step 1: “What is your value?” Before you can convince people to spend their money on your product or service, you must convince them that there will be a justifiable return on their investment. There has to be a clear result that people can see is waiting for them on the other side of their purchase transaction.

Nobody really cares about the content in your book, the features listed about your product, or how much money you’re trying to raise for a charitable cause. Instead, people want to know if reading, buying, or donating will make their life better. What is the positive result that you offer? The result can be tangible or intangible, but it must be something that appeals to people’s self-interest.

If you skip the first step of defining your value, then your marketing will act like a gun that just shoots blanks. You’ll promote to prospective customers, but they’ll respond like unconvinced skeptics. You will wonder, “Why isn’t my marketing working? These people should love what I have to offer.” The problem is that you didn’t clearly explain what’s in it for them.

When people believe that you can give them a result they want, then your marketing will become more effective. Defining your value is the first step to unlocking the true power of promotion. Next week, we’ll look at the second step to successful marketing, which is defining who needs your value the most.

 

Click here for part 2 of this 3-part series.

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. David Nelson says

    August 13, 2012 at 12:01 pm

    Great article. I will put this into practice immediately. Thanks

    • Rob Eagar says

      August 13, 2012 at 5:56 pm

      Thanks, David…happy marketing!

      Rob

Trackbacks

  1. 3 Steps to Successful Marketing – Part 2 — Rob Eagar says:
    August 20, 2012 at 9:08 am

    […] part 1 of my 3-part series called “Successful Steps to Marketing.” The gist is that effective […]

  2. 3 Steps to Successful Marketing – Part 3 — Rob Eagar says:
    August 27, 2012 at 9:04 am

    […] I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, […]

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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