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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for February 2013

Feb 25 2013

5 Proven Tips to Create Viral Marketing

Viral marketing is the dream of every author, non-profit director, and business owner. But, one of my clients, Tim Elmore of Growing Leaders, recently made it happen. Tim wrote a blog post entitled, 3 Huge Mistakes We Make Leading Kids…And How to Correct Them. Within 10 days, Tim’s post had been shared on Facebook over

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories, Marketing Tips, Monday Morning Marketing Tips

Feb 18 2013

How to Sell Books on Oprah

What if you wrote a book that hit the New York Times bestseller list for over 283 weeks and always sold more copies than it did the year before? On top of that, what if Oprah Winfrey called and said she wanted to interview you on her TV show? Seems like an unrealistic dream, right?

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 11 2013

The Self-Confidence to Sell

What if the success of your marketing efforts depends more on your self-confidence, rather than the promotional copy displayed on your brochure, website, or book cover? After consulting with hundreds of authors and numerous non-profits, an interesting pattern caught my attention. I’ve noticed that my clients with a higher self-esteem tend to be more creative

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 04 2013

Super Bowl Marketing Goes Dark

Last night, the Super Bowl turned out to be an incredible game with the Baltimore Ravens holding off a furious rally by the San Francisco 49ers to win the NFL championship 34 – 31. Unfortunately, the entertaining game was interrupted in the 3rd quarter by a 30-minute delay when the New Orleans SuperDome suddenly lost

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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