If you know about a subject well-enough to write a book, then you’re probably familiar with some of your subject’s annual conferences, retreats, or trade shows that attract industry leaders and influencers. If not, conduct an Internet search, or ask the leaders that you know for a list of the major events they attend.
Consider attending at least 3 – 5 of these events per year as networking opportunities. Contact the event organizer, and ask if you could teach a workshop or participate on one of the discussion panels. Your goal is to get your name and expertise in front of the attendees. If those efforts fail, you can still meet a lot of leaders by attending the event’s sessions, dinners, or extracurricular activities. Don’t hide in your hotel room. Walk around and engage people with confidence knowing that you have real value to offer.
Action step: Make a list of 3 conferences you should attend this year, and contact the organizer about a speaking, panel discussion, or exhibiting opportunity.
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