Today, I’m guest blogging over at Digital Book World with an article entitled, “Making Millions in the Digital Middle.” I encourage you to read this article and discover how authors and publishers can monetize their content in ways that didn’t exist ten years ago. Viva la digital revolution!
Archives for November 2013
For those who think that social media is the answer to all of your marketing problems, it’s time for a reality check. For those who waste, err I mean, spend inordinate amounts of time on Facebook or Twitter trying to promote products, raise your hands and slowly step away from the keyboard. According to recent
Last week, I wrote a five-part series of blog posts over at DigitalBookWorld.com called “The 4 Types of Authors in the World.” In my consulting experience working with over 400 authors, I’ve found that you can classify any author into one of four categories using two criteria: marketing effort and sales expectations. When you put
God created humans to be responsible individuals. This truth is manifest by how we’re usually happiest when we have responsibility and take care of it, such as handling a job well or being a loving parent. In contrast, irresponsibility usually leads to blame, which leads to conflict by blaming others or blaming ourselves. Where there’s blame,