I’ve helped numerous clients improve their public speaking skills and raise their speaking fees. Part of my consulting process involves reviewing video or audio recordings of new speeches that a client presents for the first time. Recently, I had to tell some clients that their presentations were missing the mark. On the recordings, the individuals
Archives for April 2014
Marketing Starts in Your Mind
Since I started consulting in 2007, I’ve run into a number of strange requests from people, such as: “I’d like to use your marketing expertise for 6 months, then I’ll pay you at the end.” “I’ll pay you every few weeks as my budget allows.” “The last consultant that I hired burned me. So, I’ll
How to Catch the Big Fish
I just celebrated my birthday and received one of the best presents ever. I went fly-fishing and caught a giant 8.5-pound rainbow trout. Landing that fish and holding it was the experience of a lifetime. To me, there’s something surreal and invigorating about fly-fishing. However, catching trout is no easy task. They’re smart, skeptical, and
How to Create a Marketing Wildfire
Last month, I was honored to present a live webinar with Soundview Executive Book Summaries to hundreds of authors and business executives around the world on the topic of “How to Create a Marketing Wildfire.” The purpose of my webinar was to help listeners: Develop marketing language that influences people to purchase. Build an army of “word