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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for May 2014

May 16 2014

Every Non-Profit’s Problem

Almost every non-profit organization faces the same challenge: Trying to attract donors and volunteers comprised of people who think, “I want to help, but I don’t want to go.” This mindset characterizes most of the population that constitutes a non-profit’s available audience. You can try convincing people to get their hands dirty. But, deep down,

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

May 12 2014

3 Ways for Novelists to Sell More Fiction

Special Announcement: I’ve got two slots opening up in my Author Mentor Program. If you’re a new author who is trying to build a platform from scratch or an established author who wants to raise the bar of success, joining my program may be the best $2,500 investment you ever make. You get private phone

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 04 2014

What To Do About Amazon Reviews

When Amazon formalized a simple way for ordinary customers to review the books they purchase, the publishing industry was suddenly turned upside down. No longer did the stodgy literary reviewers, such as the New York Times or Publishers Weekly, hold sway over popular opinion. Now, the common man can exert just as much influence over

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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