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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for October 2014

Oct 27 2014

4 Types of Authors in the World: Part 2 – Successful Authors

In my previous post, I explained how there are only four types of authors in the world. They can be classified into these categories: Successful Authors, Unsuccessful Authors, Dead Authors, and Authors Who Play Dead. When publishers correctly identify where an author belongs, they’re better able to develop a promotional strategy that meets their sales

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Oct 20 2014

The Four Types of Authors in the World

After consulting with over 400 authors, I’ve found that there are only four types of authors in the world. Just four. And you can classify any author into one of four groups by using two criteria: 1) the author’s level of marketing effort and 2) their book sales history. Marketing effort is the measure of

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Oct 05 2014

How to Sell 8 Million Novels

This week, I’m highlighting the success of WildFire Marketing client, Wanda Brunstetter. Wanda is a prolific novelist whose book sales just surpassed the 8 million mark! In addition, she has sold over 1 million copies per year for the past two years in a row. Wanda found her niche writing stories about the Amish culture

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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