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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for September 2016

Sep 26 2016

How Publishers Can Cure Ugly Sample Syndrome

I enjoy writing for Book Business Magazine and my latest article is entitled, How Publishers Can Cure Ugly Sample Syndrome. Below is an excerpt with a link to the complete article. If you’re a publisher or an author looking to attract more readers, this is must-read information… — What if publishers could sell more books

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 19 2016

Are Newsletters Really Worth It?

What if there is a simple low-cost marketing activity you could do each week that guarantees customers in the future? If so, would you do it? Referral customers are the “Holy Grail” of business, because people come to you ready to purchase. Every author, publisher, non-profit, and corporation wants to insure that customers keep coming,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Sep 12 2016

The Secret to Selling Non-Fiction

In 2014, America was swept by a movement called the Ice Bucket Challenge. You may remember people posting videos of pouring ice-cold water over their head and then challenging their friends to do the same. Thousands of people participated and the movement went viral gaining national attention. The purpose of the Ice Bucket Challenge was

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 05 2016

What Wins? Controversy Vs. Contrarianism

In the marketing world, many people confuse controversy and contrarianism as the same thing. Yet, there is a marked difference between the two. Rob examines the story of Colin Kaepernick to show why…

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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