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Rob Eagar

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Archives for February 2017

Feb 27 2017

What the Family Christian Stores Closing Means for Publishers

Last week brought disappointing news that Family Christian Stores, the largest U.S. retailer of Christian books and merchandise, is closing all of its locations. What does this sad development mean for book publishers?

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Feb 20 2017

Turn Your Email List Into an Appreciating Asset

An email list is commonly called a “house list.” However, just like an actual house, there are certain steps you need to take in order to maximize its value.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 13 2017

The Generous Marketing Mindset

Suppose I asked you the following two questions: “Would you give me $10?” “Would you like a free gift card worth $10?” Which question has more appeal to you? Obviously, the second one. Which question sounds selfish and which one sounds generous? It’s a no-brainer. Yet, most marketers tend to use the first type of

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 06 2017

What You Don’t Know About Amazon Can Kill Your Books

Seismic-level statistics recently sent shockwaves through the publishing industry. A presentation at Digital Book World 2017 by the Data Guy revealed these surprising details: 69% of book all sales, including print, digital, and audio, are now made online and only 31% of books are bought in brick-and-mortar stores! Amazon accounts for 74% of all U.S.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

If Democracy Dies – So Will Your Books

January 10, 2021 Posted by Rob Eagar No Comments

If you cherish the right to free speech as an author, then recent attacks on American democracy demand that you respond. Rob Eagar explains what’s at stake…

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