Last week brought disappointing news that Family Christian Stores, the largest U.S. retailer of Christian books and merchandise, is closing all of its locations. What does this sad development mean for book publishers?
Archives for February 2017
Turn Your Email List Into an Appreciating Asset
An email list is commonly called a “house list.” However, just like an actual house, there are certain steps you need to take in order to maximize its value.
The Generous Marketing Mindset
Suppose I asked you the following two questions: “Would you give me $10?” “Would you like a free gift card worth $10?” Which question has more appeal to you? Obviously, the second one. Which question sounds selfish and which one sounds generous? It’s a no-brainer. Yet, most marketers tend to use the first type of
What You Don’t Know About Amazon Can Kill Your Books
Seismic-level statistics recently sent shockwaves through the publishing industry. A presentation at Digital Book World 2017 by the Data Guy revealed these surprising details: 69% of book all sales, including print, digital, and audio, are now made online and only 31% of books are bought in brick-and-mortar stores! Amazon accounts for 74% of all U.S.