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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for May 2017

May 22 2017

How to Grade an Author’s Marketing Ability

As a columnist for Book Business Magazine, my latest article is entitled, “How to Grade an Author’s Marketing Ability.” Below is an excerpt with a link to the complete article. If you’re a publisher or an author at any level, you will find this information both revealing and essential. — Every publisher has endured the

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 15 2017

How to Create an Irresistible Incentive

What’s the secret to build a big email list? The Irresistible Incentive. Offer something for free that leads people to give an email address as a fair trade.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 08 2017

My Top 10 Marketing Maxims

My clients say I’m known for certain marketing maxims. For example, some call me the “value statements guy.” Others say they can hear my voice in their heads reciting my favorite marketing statements. I have so many adages that I’ve lost track. I hope the following ten apothegms will get stuck in your head, too.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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