What if your marketing resembles the old street corner peddlers without even knowing it? You could be working hard but not working smart. Here’s how to tell…
Archives for July 2017
4 Simple Steps to Write Better Back Cover Copy
Almost 70% of all books are now purchased online, which means back cover copy is more important than ever before. Use these 4 steps to create persuasive text.
The Care and Feeding of Customers
Marketing and gardening are quite similar. If you let your marketing activities dry up, it’s no different than putting your business into a drought.