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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for July 2017

Jul 24 2017

Marketing Hard versus Marketing Smart

What if your marketing resembles the old street corner peddlers without even knowing it? You could be working hard but not working smart. Here’s how to tell…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 15 2017

4 Simple Steps to Write Better Back Cover Copy

Almost 70% of all books are now purchased online, which means back cover copy is more important than ever before. Use these 4 steps to create persuasive text.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 10 2017

The Care and Feeding of Customers

Marketing and gardening are quite similar. If you let your marketing activities dry up, it’s no different than putting your business into a drought.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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