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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for May 2018

May 27 2018

GDPR and You

GDPR is a new EU regulation meant to curb the way companies gather and use data from people who visit their websites. However, since many American authors, publishers, and non-profits do business in Europe, this law has direct consequences for those in the U.S. Find out how the details may affect you…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 20 2018

6 Steps to Build a Dynamic Book Launch Team

Word of mouth is still the #1 driver of all book sales. The best way to kick-start word of mouth is to create a book launch team. Follow these 6 steps and learn how to effectively enlist people to join your book marketing campaign.

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

May 13 2018

The Silent Marketing Killer

There’s a silent killer among authors, publishers, and organizations that ruins their marketing effectiveness. This deadly affliction is known as: consensus. Consensus occurs when a leader is afraid to lead. This problem is especially common among non-profits, religious organizations, small business owners, and entrepreneurial authors. Rather than take charge and make a decision, the determination

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Rich Author, Poor Author, and What’s the Difference?

March 20, 2021 Posted by Rob Eagar

After working in publishing for over 10 years, there are 3 key differences I’ve noticed between “rich” authors and “poor” authors…

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