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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Feb 09 2009

February Comparison of ECPA Publishers

Check out the February Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Jan 30 2009

Christian Book Expo: Fact or Fiction for Authors

By now, you’ve probably heard about the upcoming Christian Book Expo in Dallas, TX on March 20 – 22nd. This event is being billed by some as the “world’s largest Christian conference,” because it is expected to attract around 200 Christian authors and 20,000 attendees.Lately, I’ve received a lot of questions from authors who are

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jan 27 2009

What’s Your Marketing Motive?

Take a moment to ponder this question: “What motivates you to write a book or give a speech?” Do you feel compelled to tell people something that will help them? And, do you find yourself driven to share your message with someone and see positive results?We live in an era of unprecented technology where anyone

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Jan 15 2009

Are You Wasting Money on Book Trailers?

Pop Quiz: What smells like cheese, has the power to put thousands of people to sleep, and sucks an authors money faster than a vacuum cleaner? Answer: Book video trailers. For those of you who have worked with me, you know that my primary concern is an author’s well-being. Well, lately I’ve watched a lot

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jan 12 2009

Amazon Launches Author Store

Here’s some interesting news announced recently at PublishersWeekly:Amazon has added a new way of finding books to its site, which the company is calling Author Stores, single pages that feature all books from a particular author, plus, in many cases, an author photo and some related content, such as a biography, message board and streaming

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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