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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Dec 09 2008

December Amazon Comparison of CBA Publishers

WildFire Marketing has released the December 3rd Amazon rankings for the Top 15 CBA Publishers. This research let viewers see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Dec 04 2008

Advanced Book Marketing for Authors

Okay, I’m not one who likes people promoting stuff on their blogs. As I tell my author clients, “It’s more important to provide value to the reader, rather than promote your books.” However, I’m really excited about a new resource that I’ve just completed. It’s an 8-disc audio CD set called, Advanced Book Marketing for

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Nov 26 2008

Linore Rose Burkard – Fiction Marketing Diligence

Congrats to fiction client Linore Rose Burkard for going the extra marketing mile! In preparation for her upcoming novel, Before the Season Ends, WildFire taught Linore how to define her core audience. Then, she searched the Internet and located over 125 specific reader groups. Plus, she’s creating a library of resources that positions her as

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories

Nov 17 2008

3 Ways Publishers can Maximize Marketing Budgets in a Tough Economy

As I write this article, the U.S. stock market dropped over 35% below its previous high and economic uncertainty rules the business world. Unemployment has increased, and discretionary spending is down. Those of us in the publishing industry face real concerns about meeting projections and growing book sales. Therefore, now is the time to consider

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Nov 11 2008

November Amazon Comparison of CBA Publishers

WildFire Marketing has released the latest Amazon rankings for the Top 15 CBA Publishers. This month, the research was expanded to let viewers see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents,

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Written by Rob Eagar · Categorized: Author Tips, CBA Publisher Rankings

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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