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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 07 2009

Dr. Matthew Elliott receives endorsement from Rick Warren

We’re happy to announce that Dr. Matthew Elliott received a surprise endorsement for his new book, Feel, (Tyndale, 2008) from Rick Warren, author of the mega-bestselling book, The Purpose-Drive Life. Pastor Warren calls Feel, “a great addition to the library of any pastor interested in helping his flock grow spiritually.” We’re glad to see Dr.

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Written by Rob Eagar · Categorized: Client Success Stories

Jan 05 2009

January Amazon Comparison of CBA Publishers

The January Amazon rankings for the Top 15 CBA Publishers is now available. This research lets you see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Dec 18 2008

Good Sources of Publishing Industry News

Publisher downsizing…acquistion freezes…layoffs…new technology…bestseller lists…with all of the crazy things going on in the publishing industry these days, it’s important for authors to stay in touch with the latest industry news. Here’s a list of blogs and newsletters that I recommend: Publisher’s Weekly – Daily Enewsletter Christian Retailing E-News Chip MacGregor – Literary Agent Blog

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Dec 15 2008

Success Story from The Writing Spa

Are you a first-time author struggling to finish your mansucript? Or, an established writer who’s hit a creative wall? I continue to hear good things about Mary DeMuth and her new service called The Writing Spa. Mary is an experienced author of five books with four more on the way. And, she writes both fiction

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Written by Rob Eagar · Categorized: Author Tips

Dec 11 2008

Monthly Marketing To-Do List for Authors

A common fear that I find with authors is concern over what marketing activities to do on a regular basis. This anxiety hits everyone, from beginner to bestseller and fiction to non-fiction. Either information overload sends authors in all directions, or analysis-paralysis shuts down their marketing efforts altogether.Sure, there are thousands of ways to promote

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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