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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 10 2014

4 Types of Authors in the World: Part 4 – Dead Authors

My previous post explained how there are only four types of authors in the world, and we looked at the issues that plague the Unsuccessful Author category. This post focuses on the category that many people forget exists, Dead Authors. This unique group shows how success isn’t just limited to the land of the living.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 03 2014

4 Types of Authors in the World: Part 3 – Unsuccessful Authors

My previous post explained how there are only four types of authors in the world, and we discussed why successful authors are rare and what makes them tick. In this post, let’s flip the focus to those who don’t sell many books, the causes of their frustration, and some solutions that can be applied. Unsuccessful

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Oct 27 2014

4 Types of Authors in the World: Part 2 – Successful Authors

In my previous post, I explained how there are only four types of authors in the world. They can be classified into these categories: Successful Authors, Unsuccessful Authors, Dead Authors, and Authors Who Play Dead. When publishers correctly identify where an author belongs, they’re better able to develop a promotional strategy that meets their sales

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Oct 20 2014

The Four Types of Authors in the World

After consulting with over 400 authors, I’ve found that there are only four types of authors in the world. Just four. And you can classify any author into one of four groups by using two criteria: 1) the author’s level of marketing effort and 2) their book sales history. Marketing effort is the measure of

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Oct 05 2014

How to Sell 8 Million Novels

This week, I’m highlighting the success of WildFire Marketing client, Wanda Brunstetter. Wanda is a prolific novelist whose book sales just surpassed the 8 million mark! In addition, she has sold over 1 million copies per year for the past two years in a row. Wanda found her niche writing stories about the Amish culture

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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