When the holidays arrive, I usually look at the season in three ways. First, it’s a celebration of the birth of Jesus Christ. Second, it’s a time to get together with family. Third, it’s a calmer period in the world of work (unless you’re in accounting or retail). Kids are out of school, most people
How to Control a Media Interview
A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite to respond to someone’s question. But, if
Successful Marketers Share a Need for Speed
After training over 400 authors, working with numerous non-profits, and consulting with publishers, I’m frequently asked what characteristics define my most successful clients. My answer is simple, but may sound unexpected. My most successful clients are decisive and quick. They’re able to swiftly make choices that lead to business growth, such as writing a new
Great Marketing Does Not Try to Please Everyone
In my book, Sell Your Book Like Wildfire, I discuss seven principles for building a great brand. One of the principles states: Your brand must appeal primarily to people who have the decision-making power and money to work with you. If your brand appeals to leaders, then you’re on the right track. If not, then
Facebook Says: Show Me The Money
At the beginning of this year, Facebook made a change to their algorithm that significantly decreased the reach of a typical post. For instance, if you had 1,000 fans, less than 200 would actually see your posts. Last week, Facebook announced that they will kick off 2015 with an even tighter squeeze on promotional posts
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