I enjoy bragging on my clients when they reach new levels or surpass specific goals. Recently, one of my non-profit clients, Growing Leaders, set a new record for the amount of product sold through their website store in a one-month period. When we reviewed the reasons for their success, three best practices were identified that
15 Marketing Do’s and Don’ts for 2015
As we enter the New Year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. Here’s
Rob’s Best Marketing Advice From 2014
I hope you’re enjoying the holiday season, and I wish you a Happy New Year. As we look back over 2014, I thought it would be fun to review my Top 5 Most Popular Marketing Tips of the Year. I calculated the 5 most visited articles from the past 12 months. The following list is like
Turn Your Holiday Into a Payday
When the holidays arrive, I usually look at the season in three ways. First, it’s a celebration of the birth of Jesus Christ. Second, it’s a time to get together with family. Third, it’s a calmer period in the world of work (unless you’re in accounting or retail). Kids are out of school, most people
How to Control a Media Interview
A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite to respond to someone’s question. But, if
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