Recently, I had the pleasure of speaking to a gathering of non-profit professionals at the Atlanta Chapter of the American Marketing Association. My presentation was titled Is Your Selfless Non-Profit Guilty of Selfish Marketing? In my experience, over half of non-profits I’ve seen unknowingly use “selfish” marketing language on their website pages, newsletters, and fundraising
Are You Converting Online Sales?
I’ve followed Seth Godin’s blog for several years and appreciate his outside-the-box thinking when it comes to marketing. However, I disagree with one of his recent posts entitled, What’s Wrong With Your Website? In his post, Seth states: It’s not unusual for a thousand people to visit your website before someone buys something…People won’t click
5 Best Practices of Bestselling Authors
Since I started consulting in 2007, I’ve had the pleasure to work with several New York Times bestselling authors, including Lysa TerKeurst, Wanda Brunstetter, Dr. Gary Chapman, etc. In an era where business leaders and pastors buy their way onto the bestseller lists, it’s nice to see my clients do it in a legitimate manner.
Is Your Marketing Missing the Obvious?
Recently, my wife and I took care of our two little nieces, ages 3 and 6, while their parents went on a trip overseas. Since I consult a lot in the publishing industry, it’s fun to give them books and read story time together before bed. Inevitably, one of my nieces will ask a serious,
Don’t Trip at the Finish Line
Recently, some guy who bills himself as a fancy consultant purchased one of my downloadable teaching resources on my website. Two days after he purchased, I received an email from him asking for a full refund claiming that he “didn’t find enough new ideas to justify the cost.” Since I offer a money-back guarantee on
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