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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 14 2011

Monday Morning Marketing Tip – March 14, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: A big I may be a marketing expert, but I learned a valuable lesson last week. After announcing my “Forward to a Friend” contest, I received a copy of an email that was

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 10 2011

Monday Morning Marketing Tip – March 7, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: A big complaint among published authors is the torture of waiting up to six months to get royalty statements from publishers to determine their actual book sales. Imagine if a chef had to

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 28 2011

Monday Morning Marketing Tips – February 28, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Breaking the rules of becoming a bestseller The publishing industry is going through an incredible amount of chaos and transformation. Some of this change is good, such as new technology, lower prices, and

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 21 2011

Monday Morning Marketing Tip – February 21, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: My wife and I are big fans of the organization, Compassion International, who helps provide food, education, and medical treatment to children who are stuck in poverty around the world. As a supporter

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 14 2011

Monday Morning Marketing Tip – February 14, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Let’s face it…controversy sells. Our society harbors a guilty pleasure towards juicy news, shocking revelations, and scandalous topics. Some of the biggest products and programs in the world are predicated on mocking established

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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