Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: A big I may be a marketing expert, but I learned a valuable lesson last week. After announcing my “Forward to a Friend” contest, I received a copy of an email that was
Monday Morning Marketing Tip – March 7, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: A big complaint among published authors is the torture of waiting up to six months to get royalty statements from publishers to determine their actual book sales. Imagine if a chef had to
Monday Morning Marketing Tips – February 28, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Breaking the rules of becoming a bestseller The publishing industry is going through an incredible amount of chaos and transformation. Some of this change is good, such as new technology, lower prices, and
Monday Morning Marketing Tip – February 21, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: My wife and I are big fans of the organization, Compassion International, who helps provide food, education, and medical treatment to children who are stuck in poverty around the world. As a supporter
Monday Morning Marketing Tip – February 14, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Let’s face it…controversy sells. Our society harbors a guilty pleasure towards juicy news, shocking revelations, and scandalous topics. Some of the biggest products and programs in the world are predicated on mocking established
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