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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Feb 13 2011

Monday Morning Marketing Tip – February 7, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Even though a record 111 million people tuned in to watch the Super Bowl this past Sunday, consumers have more power than ever to turn-off the advertisements in their life. The audience is

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 31 2011

Monday Morning Marketing Tip – January 31, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: My wife and I recently attended a performance by the Blue Man Group. It was an enjoyable evening that combined music, comedy, and multi-media into a sensory experience. However, as we discussed the

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 26 2011

Monday Morning Marketing Tip – January 24, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. Continued congratulations to WildFire Marketing client, Lysa TerKeurst, on the success of her new book, Made to Crave. This week, Lysa was notified that she hit # 9 on the New York Times bestseller list for

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 21 2011

Monday Morning Marketing Tip – January 17, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: If you want to get more media coverage for your business, non-profit, or book, try connecting your message to major holidays and events. The media industry depends upon a regular diet of guests

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 10 2011

Monday Morning Marketing Tip – January 10, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Congratulations to WildFire Marketing client, Lysa TerKeurst, for an extraordinary achievement last week. Lysa launched her new book, “Made to Crave,” and achieved the #8 sales ranking on Amazon.com, the #1 ranking on

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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