Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Breaking the rules of becoming a bestseller The publishing industry is going through an incredible amount of chaos and transformation. Some of this change is good, such as new technology, lower prices, and

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: My wife and I are big fans of the organization, Compassion International, who helps provide food, education, and medical treatment to children who are stuck in poverty around the world. As a supporter

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Let’s face it…controversy sells. Our society harbors a guilty pleasure towards juicy news, shocking revelations, and scandalous topics. Some of the biggest products and programs in the world are predicated on mocking established

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Even though a record 111 million people tuned in to watch the Super Bowl this past Sunday, consumers have more power than ever to turn-off the advertisements in their life. The audience is

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: My wife and I recently attended a performance by the Blue Man Group. It was an enjoyable evening that combined music, comedy, and multi-media into a sensory experience. However, as we discussed the

Continue Reading »