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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jun 04 2009

Soundbites Sell Books

Since most media interviews that authors get are brief, it’s important to limit your answers to the key information. I used to make the mistake of going into detail when I answered an interviewer’s questions. I’d go through my entire answer, and then try to wrap it up with a clever statement. By that time,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jun 01 2009

Author Interviews 101

When you finally land that big author interview on radio or TV, do you know what to do? Many authors blow their promotional opportunity by trying to teach the audience. That’s right, the attempt to teach can be a big mistake. Instead, consider this counter-intuitive approach.Use your brief interview to tease the audience, rather than

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

May 27 2009

Track Your Author Website Effectiveness

Just because you have a website doesn’t mean that it’s effective. Fortunately, there are easy ways to track if your website is helping to build your author platform. First, you can monitor tangible outcomes, such as tracking new subscribers to your newsletter, speaking engagement inquiries, media interview requests, or book sales from your website. If

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

May 05 2009

May Comparison of ECPA Publishers

Check out the May Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

May 04 2009

Author Empowerment University

It’s time for a new kind of “summer school.” Rob Eagar is offering an affordable, group-based coaching service called the Author Empowerment University. Here’s the details: What is the Author Empowerment University? 3 months of advanced book marketing instruction taught by Rob Eagar. Group coaching with a minimum of 5 authors and a maximum size

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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