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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 01 2010

Book Marketing Question: How big should an author’s platform numbers be?

Michael asks, “I’m in the process of redesigning my website and creating a social media marketing campaign as a first step toward submitting a manuscript to an agent. It is my assumption that my website and web presence (YouTube, Facebook, Twitter, etc.) will be my most powerful medium for marketing my non-fiction, self-help book. Is

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Written by Rob Eagar · Categorized: Book Marketing Questions

Oct 09 2009

Book Marketing Q&A: Follow-up to Public Speaking Resources

Per Mary’s question yesterday, I forgot to offer some other advice on preparing to speak publicly on your book. Two things:1. The best way to become a better speaker is to build an effective speech (See Andy Stanley’s book, “Communicating for a Change” in my previous post), then go speak as frequently as possible. Practice

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Written by Rob Eagar · Categorized: Book Marketing Questions

Oct 08 2009

Book Marketing Q&A: Public Speaking Resources and When to Start a Website?

Two questions today: Mary asks, “My first paid speaking engagement as an author is next month. And, like so many who have gone before me, I feel so incredibly inadequate. Can provide your top three resource recommendations for an author who is starting to speak in public about their books?”Mary, congratulations on landing your first

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Written by Rob Eagar · Categorized: Book Marketing Questions

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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