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Rob Eagar

Marketing expertise to spread your message like wildfire.

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May 06 2013

How to Buy Your Way onto the Bestseller List

Do you believe that an author who hits the bestseller list becomes famous, triples his speaking fee, and gets new doors opened for his career? If your answer is yes, how far would you go to make it happen? Would you risk your compromising your integrity to gain that recognition? I’m proud to say that

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

Jan 17 2013

Rob answers your marketing questions in one hour!

Announcing a New Service  for Authors, Non-Profits, and Small Business Owners  I want to thank everyone for your support of WildFire Marketing. Last year was the best year in the history of the company. And, the first quarter of 2013 is already poised to be the best yet! However, because business is so strong, my

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Written by Rob Eagar · Categorized: Book Marketing Questions, Marketing Tips, Press Releases

Mar 12 2010

Book Marketing Q&A: How much should an author spend on their marketing?

Question: According to your advice about an author Website, I should spend about $5000 minimum for my sight. If I expect to use a publisher that will print about 5000 copies of my book and at the rate of $1 per book for the author, you are saying I should expect to break even, right?

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Written by Rob Eagar · Categorized: Book Marketing Questions

Jan 16 2010

Book Marketing Q&A: Writing Promotional Copy for a Book

Question: During a conversation with my publisher, we were discussing the marketing text for my new book’s back cover copy, catalogue copy, and ad copy to be released this fall. As we talked through these issues, I began to wonder if the text needed to be different for each type of piece. In other words,

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Written by Rob Eagar · Categorized: Book Marketing Questions

Jan 01 2010

Book Marketing Question: How big should an author’s platform numbers be?

Michael asks, “I’m in the process of redesigning my website and creating a social media marketing campaign as a first step toward submitting a manuscript to an agent. It is my assumption that my website and web presence (YouTube, Facebook, Twitter, etc.) will be my most powerful medium for marketing my non-fiction, self-help book. Is

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Written by Rob Eagar · Categorized: Book Marketing Questions

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Amazon Ads Are Now Open to Traditional Authors

April 10, 2022 Posted by Rob Eagar

On March 10th, Amazon quietly changed their policies to allow traditionally-published authors to buy Amazon ads for their books. Why is this change a big deal? In the past, only publishing houses and self-published authors who used Amazon’s KDP platform could buy ads to reach readers. Traditionally-published authors, such as John Grisham or Brene Brown,

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