You’ve probably seen the news headlines that Amazon and Hachette Publishers are engaged in a bitter negotiation battle over e-book pricing and terms. The fight has been going on for several months and neither side shows any sign of giving in. There could be a stalemate for quite a while. The problem is that thousands
Is Coupon Clipping Killing Your Marketing?
You can’t cut your way to growth. For instance, if you were down to your very last dollar, what would be the best strategy to survive financially? Should you spend as little as possible to make that dollar last longer? No, because you’ll live like a pauper and eventually wind up with nothing. Instead, it’s
Every Non-Profit’s Problem
Almost every non-profit organization faces the same challenge: Trying to attract donors and volunteers comprised of people who think, “I want to help, but I don’t want to go.” This mindset characterizes most of the population that constitutes a non-profit’s available audience. You can try convincing people to get their hands dirty. But, deep down,
3 Ways for Novelists to Sell More Fiction
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What To Do About Amazon Reviews
When Amazon formalized a simple way for ordinary customers to review the books they purchase, the publishing industry was suddenly turned upside down. No longer did the stodgy literary reviewers, such as the New York Times or Publishers Weekly, hold sway over popular opinion. Now, the common man can exert just as much influence over
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