I’m excited to announce a rare achievement in the field of publishing. For the past 18 months, I consulted with Zondervan Publishers to help revive sales of a classic book called, “Boundaries.” Last week, the book became a New York Times bestseller for the first time in its 23-year history! In addition, “Boundaries” made the
How to Mix Marketing with Faith
There is a group of non-profits and authors, especially writers of religious books, who unknowingly hinder their book sales due to the belief that marketing is evil. They feel that a truly spiritual person would never stoop to the level of “self-promotion.” I’ve met people who believe that drawing attention to their work smacks of
5 Tips to Get More Bulk Sales
Last week, I received a bulk order on my website for 20 copies of my book, “Sell Your Book Like Wildfire.” It’s always nice to wake up in morning and see a confirmation email that says a couple hundred bucks were just deposited into my bank account. How did I get a large order for
How to Build a Massive Online Audience
The more I consult with literary agents and book publishers, the more I hear them say, “We want authors who can bring a large online audience to support their book sales.” I’ve even heard some say, “We want authors who are list-building machines,” which means building an email list with 10,000, 50,000, or 100,000+ subscribers.
How to Create Magnetic Marketing
Effective marketing should act like a magnet, which means prospects should be drawn to contact you, rather than you having to pursue prospects. Does your phone ring? Do you get a steady source of email inquiries? Or, do find yourself having to ring other people to try and create new business? Magnetic marketing means creating
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