At the beginning of this year, Facebook made a change to their algorithm that significantly decreased the reach of a typical post. For instance, if you had 1,000 fans, less than 200 would actually see your posts. Last week, Facebook announced that they will kick off 2015 with an even tighter squeeze on promotional posts
The 4 Types of Authors: Part 5 – Authors Who Play Dead
My previous post explained how there are only four types of authors in the world, and we looked at the strange, but successful, group known as the Dead Author category. These authors are able to sell books without giving any personal marketing effort because they’re…dead. That may seem strange, but there’s an even stranger kind
4 Types of Authors in the World: Part 3 – Unsuccessful Authors
My previous post explained how there are only four types of authors in the world, and we discussed why successful authors are rare and what makes them tick. In this post, let’s flip the focus to those who don’t sell many books, the causes of their frustration, and some solutions that can be applied. Unsuccessful
4 Types of Authors in the World: Part 2 – Successful Authors
In my previous post, I explained how there are only four types of authors in the world. They can be classified into these categories: Successful Authors, Unsuccessful Authors, Dead Authors, and Authors Who Play Dead. When publishers correctly identify where an author belongs, they’re better able to develop a promotional strategy that meets their sales
The Four Types of Authors in the World
After consulting with over 400 authors, I’ve found that there are only four types of authors in the world. Just four. And you can classify any author into one of four groups by using two criteria: 1) the author’s level of marketing effort and 2) their book sales history. Marketing effort is the measure of
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