After training over 400 authors, working with numerous non-profits, and consulting with publishers, I’m frequently asked what characteristics define my most successful clients. My answer is simple, but may sound unexpected. My most successful clients are decisive and quick. They’re able to swiftly make choices that lead to business growth, such as writing a new
Great Marketing Does Not Try to Please Everyone
In my book, Sell Your Book Like Wildfire, I discuss seven principles for building a great brand. One of the principles states: Your brand must appeal primarily to people who have the decision-making power and money to work with you. If your brand appeals to leaders, then you’re on the right track. If not, then
Facebook Says: Show Me The Money
At the beginning of this year, Facebook made a change to their algorithm that significantly decreased the reach of a typical post. For instance, if you had 1,000 fans, less than 200 would actually see your posts. Last week, Facebook announced that they will kick off 2015 with an even tighter squeeze on promotional posts
The 4 Types of Authors: Part 5 – Authors Who Play Dead
My previous post explained how there are only four types of authors in the world, and we looked at the strange, but successful, group known as the Dead Author category. These authors are able to sell books without giving any personal marketing effort because they’re…dead. That may seem strange, but there’s an even stranger kind
4 Types of Authors in the World: Part 3 – Unsuccessful Authors
My previous post explained how there are only four types of authors in the world, and we discussed why successful authors are rare and what makes them tick. In this post, let’s flip the focus to those who don’t sell many books, the causes of their frustration, and some solutions that can be applied. Unsuccessful
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