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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for February 2008

Feb 29 2008

What Makes a Bestseller?

Every writer dreams of becoming a best-selling author. But, as most of us know, that’s a rare achievement that few ever attain. Fortunately, you don’t have to be a best-seller to make a decent living as a writer.Still, I ran across an interesting post from Joe Wickert, the Executive Publisher for Wiley & Sons. It’s

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Feb 21 2008

Client Success Story – Cindi McMenamin

Cindi McMenaminStrength for the SoulSpeaker and author of When Women Walk Alone (over 90,000 copies sold)www.StrengthForTheSoul.com “Rob Eagar helped put my speaking ministry back on the map! After writing 6 books, I was facing burnout in my writing and speaking. But, my publisher suggested that I check out Wildfire Marketing. And, in less than 3

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Written by Rob Eagar · Categorized: Client Success Stories

Feb 10 2008

How Do Speakers Get More Bookings?

If you’re a professional speaker or an author who wants to promote a new book through speaking, then you’ve probably wondered, “How do speakers get booked?” Is there a magic wand that you can wave to get more bookings?Actually, there is no secret formula, but here’s some interesting information that can help answer the question.

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Written by Rob Eagar · Categorized: Marketing Tips, Speaker Tips

Feb 04 2008

Client Success Story – Lysa TerKeurst

Lysa TerKeurstPresident, Proverbs 31 MinistriesBest-selling author of When Women Walk in Faithwww.LysaTerKeurst.com “Initially, I was skeptical of investing in a marketing consultant. But, after meeting with Rob, he identified several specific areas where he could help me improve. And, in less than three months, I experienced these results:● Differentiated me from other speakers by developing

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Written by Rob Eagar · Categorized: Client Success Stories

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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