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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for April 2011

Apr 25 2011

Monday Morning Marketing Tip – April 25, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. Congratulations to WildFire Marketing client, Wanda Brunstetter, who just made the New York Times and USA Today fiction bestseller lists with her new novel, The Journey. This week’s focus: Some people think that giving away free

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Apr 18 2011

WildFire Marketing helps Wanda Brunstetter launch new website and hit New York Times bestseller list!

WildFire Marketing is excited to announce that author client, Wanda Brunstetter, recently landed #23 on the New York Times trade fiction paperback bestseller list for the week of April 24, 2011. Rob Eagar was hired by Wanda and her publisher, Barbour Books, to create a new author brand and revamp her website. Click here to

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Written by Rob Eagar · Categorized: Client Success Stories

Apr 18 2011

Monday Morning Marketing Tip – April 18, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Folks, at some point we have to ask ourselves if quality is important to our marketing efforts. I know the answer is an obvious “yes.” But, I’m surprised by how many authors, businesses, and

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Apr 11 2011

Monday Morning Marketing Tip – April 11, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Another “Marketing Minute Video Tip” for your thought-provoking enjoyment. I can’t emphasize how easy it is to create these videos with today’s technology. I recorded this video using my iPhone on a tripod, then

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Apr 04 2011

Monday Morning Marketing Tip – April 4, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: One marketing technique that can be particularly useful to authors is to engage the power of book clubs and discussion groups. Millions of readers around the world congregate both in-person and online to

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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