Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: I’m surprised by how many authors are frustrated by all of the work it takes to market their books. I think to myself, “What did you expect? If you didn’t write a book
Archives for June 2011
Monday Morning Marketing Tip – June 20, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: I’ve worked with a lot of authors who come from the academic world, such as counselors, psychologists, professors, ministers, and doctors. In most cases, these individuals believe that their intelligence and education will
Monday Morning Marketing Tips – June 13, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: When you’re conducting a speaking engagement, book-signing, or media interview, make the audience aware of any free resources you have available (you do have free resources, right?). Don’t expect people to figure it
Monday Morning Marketing Tip – June 6, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Last week, I saw the new movie by Morgan Spurlock called, The Greatest Movie Ever Sold. It’s a fascinating documentary that goes behind-the-scenes into the world of advertising, marketing, and product placement in