Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Have you ever attended a music concert and seen T-shirts on sale for over $25? How can musicians get away with these ridiculously inflated prices? Emotion can trump logic when it comes to pricing.
Archives for September 2011
New Workshop – Advanced Media Training for Authors
One of the fastest ways to get exposure for your new book is through radio and TV interviews. Unfortunately, most publishers no longer setup media tours for their authors. Worse, typical PR firms charge $2,500 – $5,000 per month for their services – with no guarantee of success. Why risk paying these outrageous prices when
Monday Morning Marketing Tip – September 19, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Facebook currently has over 750 million users worldwide, which makes it the largest social network in history and a powerful marketing tool for individuals and businesses. However, setting up a presence on Facebook doesn’t
Monday Morning Marketing Tip – September 12, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:If you’re an author who desires a larger platform, it won’t happen by itself. You can’t sit around waiting for Oprah or Good Morning America to call. Platform growth happens through steady action over
Monday Morning Marketing Tip – September 5, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:There’s an unhealthy tendency among some authors and business owners to start a new marketing activity with the expectation that it should create a huge, immediate return. These people will start a new blog,