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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for January 2013

Jan 28 2013

How to Market in a Cacophony of Consumerism

Each day, the average American is bombarded with marketing messages on computer screens, billboards, store shelves, radio and TV advertisements, etc.  This cacophony of consumerism makes it difficult for people to focus on what you might be trying to promote. All of the distraction and hype makes it easy to get lost in the noise.

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Jan 21 2013

How to Market a Lie

One of my favorite episodes of Seinfeld is when George Costanza coaches Jerry how to pass a lie detector test in order to impress a woman he wants to date. George offers advice by saying, “Jerry, it’s not a lie if you believe it.” Last week, I watched Lance Armstrong’s stunning confession to Oprah and

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Jan 17 2013

Rob answers your marketing questions in one hour!

Announcing a New Service  for Authors, Non-Profits, and Small Business Owners  I want to thank everyone for your support of WildFire Marketing. Last year was the best year in the history of the company. And, the first quarter of 2013 is already poised to be the best yet! However, because business is so strong, my

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Written by Rob Eagar · Categorized: Book Marketing Questions, Marketing Tips, Press Releases

Jan 14 2013

What NOT to Do When Public Speaking

Check out this hilarious video from my client, Growing Leaders, which displays everything NOT to do when speaking in public. To avoid a lot of the mistakes in this video, read Chapter 12 – “Sell Books Through Public Speaking” in my book, Sell Your Book Like Wildfire.  

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 07 2013

13 Marketing Do’s and Don’ts for 2013

As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. So,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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