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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for August 2014

Aug 25 2014

Don’t Trip at the Finish Line

Recently, some guy who bills himself as a fancy consultant purchased one of my downloadable teaching resources on my website. Two days after he purchased, I received an email from him asking for a full refund claiming that he “didn’t find enough new ideas to justify the cost.” Since I offer a money-back guarantee on

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 18 2014

Waiting for Lightning to Strike

Natural wildfires are created by rare, catastrophic events, such as a lightning strike or a volcano eruption. You can’t plan or prepare for these occurrences. They tend to happen beyond our control. In the publishing world, a naturally-started wildfire would be like a lightning strike, such as Oprah selecting your book for her famous book

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 10 2014

How to Create Killer a Title That People Will Read

If you’re trying to attract a larger audience, you have to get people’s attention in the first place. Thus, learning how to create a killer title is crucial to marketing success. Boring titles cause prospective readers, customers, and donors to lose interest. Whereas, compelling titles intensify a person’s curiosity so that they want to read

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tip

Aug 03 2014

How to Tell If Your Speech is Really Good

Let’s assume you just finished a speech and walked off the stage to a standing ovation. You’re feeling pretty good about your presentation. Afterwards, you stand around shaking hands and several people mention how much they enjoyed your talk. But, are their positive comments an accurate indicator of your skill level? The fact is that

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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