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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for December 2014

Dec 29 2014

Rob’s Best Marketing Advice From 2014

I hope you’re enjoying the holiday season, and I wish you a Happy New Year. As we look back over 2014, I thought it would be fun to review my Top 5 Most Popular Marketing Tips of the Year. I calculated the 5 most visited articles from the past 12 months. The following list is like

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Dec 22 2014

Turn Your Holiday Into a Payday

When the holidays arrive, I usually look at the season in three ways. First, it’s a celebration of the birth of Jesus Christ. Second, it’s a time to get together with family. Third, it’s a calmer period in the world of work (unless you’re in accounting or retail). Kids are out of school, most people

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 14 2014

How to Control a Media Interview

A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite to respond to someone’s question. But, if

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 08 2014

Successful Marketers Share a Need for Speed

After training over 400 authors, working with numerous non-profits, and consulting with publishers, I’m frequently asked what characteristics define my most successful clients. My answer is simple, but may sound unexpected. My most successful clients are decisive and quick. They’re able to swiftly make choices that lead to business growth, such as writing a new

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Dec 01 2014

Great Marketing Does Not Try to Please Everyone

In my book, Sell Your Book Like Wildfire, I discuss seven principles for building a great brand. One of the principles states:  Your brand must appeal primarily to people who have the decision-making power and money to work with you. If your brand appeals to leaders, then you’re on the right track. If not, then

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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