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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for February 2015

Feb 15 2015

How to Turn a 23-Year-Old Book into a New York Times Bestseller

I’m excited to announce a rare achievement in the field of publishing. For the past 18 months, I consulted with Zondervan Publishers to help revive sales of a classic book called, “Boundaries.” Last week, the book became a New York Times bestseller for the first time in its 23-year history! In addition, “Boundaries” made the

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 07 2015

How to Mix Marketing with Faith

There is a group of non-profits and authors, especially writers of religious books, who unknowingly hinder their book sales due to the belief that marketing is evil. They feel that a truly spiritual person would never stoop to the level of “self-promotion.” I’ve met people who believe that drawing attention to their work smacks of

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Feb 01 2015

5 Tips to Get More Bulk Sales

Last week, I received a bulk order on my website for 20 copies of my book, “Sell Your Book Like Wildfire.” It’s always nice to wake up in morning and see a confirmation email that says a couple hundred bucks were just deposited into my bank account. How did I get a large order for

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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