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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for October 2015

Oct 26 2015

Boring Books in Search of a Miracle

Not long ago, I spoke to a room full of writer’s who found it difficult to create a compelling hook for their books. Every description they developed was too bland – even when judged by the other authors in the group.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 19 2015

Your Audience Takes Their Cue From You

Let’s talk about a marketing principle that is so obvious you’ll think it’s a no-brainer. But, I guarantee you’re ignoring this principle somewhere in your business. Chew on this thought for a moment: Your audience takes their cue from you as to what they should do. Here’s one of the easiest ways to see this

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Oct 12 2015

Great Slogans Never Require Further Explanation

When you create a brand slogan for yourself or your organization, keep this rule of thumb in mind: Your slogan should never require further explanation. The phrase should be able to be understood on its own. For example, read the following slogans and tell me if you can figure out what they mean: Bringing quality

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 05 2015

Authors Are the New Gatekeepers to Large Audiences

This week, I have the pleasure of being featured over at Digital Book World on an article I wrote called, Authors Are the New Gatekeepers to Large Audiences. Below is a sneak peek: For decades, the gatekeepers to reach large audiences of book consumers have been retailers, publishers, libraries and national media outlets. These organizations

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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