Not long ago, I spoke to a room full of writer’s who found it difficult to create a compelling hook for their books. Every description they developed was too bland – even when judged by the other authors in the group.
Archives for October 2015
Let’s talk about a marketing principle that is so obvious you’ll think it’s a no-brainer. But, I guarantee you’re ignoring this principle somewhere in your business. Chew on this thought for a moment: Your audience takes their cue from you as to what they should do. Here’s one of the easiest ways to see this
When you create a brand slogan for yourself or your organization, keep this rule of thumb in mind: Your slogan should never require further explanation. The phrase should be able to be understood on its own. For example, read the following slogans and tell me if you can figure out what they mean: Bringing quality
This week, I have the pleasure of being featured over at Digital Book World on an article I wrote called, Authors Are the New Gatekeepers to Large Audiences. Below is a sneak peek: For decades, the gatekeepers to reach large audiences of book consumers have been retailers, publishers, libraries and national media outlets. These organizations