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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for November 2015

Nov 30 2015

The Fantasy of Fanatical Customers

Many marketers who work for businesses, non-profits, and book publishers think that fanatical customers are critical to growing a brand, but is focusing on attracting only raving fans really the best strategy to grow a brand?

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Nov 23 2015

How to Create Effective Case Studies

In last week’s post, I explained why case studies are the ultimate weapon in your marketing arsenal. That’s because nothing you can say about yourself is more powerful than what happy customers, donors, or readers say about you. Let other people sing your praises and build your credibility. To be clear, a marketing case study

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories, Marketing Tips, Monday Morning Marketing Tips

Nov 16 2015

The Ultimate Marketing Weapon: Convincing Case Studies

There is no better weapon in your marketing arsenal than a convincing case study. Here’s an example. Earlier this year, I helped a publishing client revive consumer interest in a 23-year-old backlist book. Our efforts were so successful that the book made the New York Times bestseller list for the first time in the book’s

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

If Democracy Dies – So Will Your Books

January 10, 2021 Posted by Rob Eagar

If you cherish the right to free speech as an author, then recent attacks on American democracy demand that you respond. Rob Eagar explains what’s at stake…

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