More than ever before, publishers are attempting to sell books directly to consumers. But, what if this trend plays right into Amazon’s hands? What if the effort to shift sales away from Amazon actually gives them more power? Could the direct-to-consumer (D2C) movement backfire and create a worse dynamic in the industry?
Archives for February 2016
The business world is full of myths, untested theories, fads, and outdated ideas. Check out these 10 common marketing misconceptions. If you believe any of these myths, they could hold back the sales growth of your company…
Many companies who purchased Super Bowl TV commercials fumbled the opportunity to build their brand and increase long-term sales. Sloppy advertising was consistent, and especially costly considering the price for a 30-second ad was $4.5 million!
All too often, publishers, business owners, authors, and marketers create promotions that mimic a boring high school teacher. For example, we get overly preoccupied with our own ideas and products. We think our message is desperately important. We deservingly believe everyone should love our marketing. Yet, we’re shocked to find out that hardly anyone is paying attention.