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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for February 2016

Feb 23 2016

How Publishers Hand Amazon More Power

More than ever before, publishers are attempting to sell books directly to consumers. But, what if this trend plays right into Amazon’s hands? What if the effort to shift sales away from Amazon actually gives them more power? Could the direct-to-consumer (D2C) movement backfire and create a worse dynamic in the industry?

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Feb 16 2016

Top 10 Myths Marketing Executives Believe

The business world is full of myths, untested theories, fads, and outdated ideas. Check out these 10 common marketing misconceptions. If you believe any of these myths, they could hold back the sales growth of your company…

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Feb 08 2016

Super Bowl Advertisers Fumble Millions on Sloppy TV Commercials

Many companies who purchased Super Bowl TV commercials fumbled the opportunity to build their brand and increase long-term sales. Sloppy advertising was consistent, and especially costly considering the price for a 30-second ad was $4.5 million!

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tip

Feb 03 2016

A Marketer’s Job is to Make People Listen

All too often, publishers, business owners, authors, and marketers create promotions that mimic a boring high school teacher. For example, we get overly preoccupied with our own ideas and products. We think our message is desperately important. We deservingly believe everyone should love our marketing. Yet, we’re shocked to find out that hardly anyone is paying attention.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

10 Predictions for A.I. in Publishing

May 14, 2023 Posted by Rob Eagar

Artificial intelligence is here to stay. But, how will it affect publishing? Here are my Top 10 predictions about the future of A.I. in publishing starting with the most unexpected predictions…

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