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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for July 2016

Jul 25 2016

10 Free Marketing Activities You Can Do in 10 Minutes

Many of us may struggle to market consistently because we don’t think we have the time. Allow me to disprove that theory by offering 10 free marketing activities that can be done effectively in 10 minutes: 1. Email a happy customer or influential leader asking for a testimonial. 2. Email a happy customer or influential

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 20 2016

Tips to Control a Media Interview

If you’re an author, business executive, or non-profit director, media interviews represent incredible opportunities to spread your message like wildfire. In my experience, though, most people don’t seem prepared to control an interview. Read how…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Jul 13 2016

Is Your Website a Decision-Making Machine?

A website should drive visitors to take action. Don’t let people visit your site and aimlessly wander through it. Direct them to the content, products, and services that you want them to notice. Read how…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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