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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for January 2017

Jan 30 2017

Win the Marketing Bandwidth Battle

“We don’t have enough bandwidth…” is a common complaint that I hear when consulting with organizations. I’ve concluded this phrase actually means, “We’re so busy doing unproductive activities that we don’t have time to add new activities that would be more productive.” Does this problem exist in your organization or personal routine? Consider how plants

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 23 2017

How to Trigger More Sales for Your Business

Marketing is the art and science of persuading people to buy from a distance. Use of language and images convinces consumer that your product is worth purchasing. The persuasion process works by displaying “triggers” that incite people to overcome their own skepticism. Below are examples of effective marketing triggers: 1. Low Price: When people see

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 09 2017

How’s Your Marketing Mindset?

The longer I consult (over 10 years now), the more I’m convinced that marketing effectiveness is directly tied to self-esteem. Results or the lack thereof come from the mindset you carry. For example, the belief that you are competent leads to proactive behavior, enthusiastic promotion, and increase creativity. In contrast, the belief that you are

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 02 2017

10 Marketing Do’s and Don’ts for 2017

Happy New Year! As we enter 2017, you might feel overwhelmed with resolutions and the desire to improve upon last year. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of ways to market your message, it’s easy to fall into analysis-paralysis. So, I’m giving 10 marketing “Do’s

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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