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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 14 2019

How Hooks Sell Books

What if I told you it’s possible to get a reader’s attention in 30 words or less? That’s the power of a book hook. For example, notice the irresistible quality of these words: Could you kill your wife to save your daughter? What if the first man to walk on Mars realizes he’ll be the

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 10 2019

10 Book Marketing Do’s and Don’ts for 2019

As we enter 2019, you might feel overwhelmed with resolutions or the desire to improve upon last year’s book sales. To help ease your mind, here’s my 10 Book Marketing “Do’s and Don’ts” for the New Year…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 17 2018

Rob Eagar’s Publishing Predictions for 2019

2018 brought a lot of changes to the publishing industry. Rob examines what lies ahead for 2019!

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Nov 11 2018

Lessons Learned from a 70-Million Selling Author

Discover the secret to a long-term writing career from an author who has sold over 70 million copies and written 21 New York Times bestsellers…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Nov 04 2018

The First Book Sale is Always to Yourself

Language is the power of the book sale. However, before you show your marketing language to the public, there is one very important individual you must convince first. Find out why…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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