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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jul 08 2019

Anatomy of an Attractive Book Description – Part 1

Your book description has a major impact on your overall sales. If your book is struggling to sell a lot of copies, learn how to fix the problem forever…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 30 2019

The High Cost of Fear in Selling Books

Here are reasons why authors don’t sell more books – even though readers would like to buy them…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 16 2019

If You Hate Facebook – Here’s What to Love

I have a love / hate relationship with Facebook. In many ways, I think the social network has done more harm than good. But, there is another side of Facebook that every author can love…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 29 2019

Podcast Interview: Marketing Books on Amazon with DIY MFA

Listen to my lively podcast interview with Gabriela Pereira of DIYMFA discussing how to market books on Amazon.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Podcasts

Apr 28 2019

Is Your Writing Enemy Within?

Are you letting an overactive self-editor ruin your ability to write well? Here’s the cure…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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