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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Apr 18 2011

Monday Morning Marketing Tip – April 18, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Folks, at some point we have to ask ourselves if quality is important to our marketing efforts. I know the answer is an obvious “yes.” But, I’m surprised by how many authors, businesses, and

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Apr 11 2011

Monday Morning Marketing Tip – April 11, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Another “Marketing Minute Video Tip” for your thought-provoking enjoyment. I can’t emphasize how easy it is to create these videos with today’s technology. I recorded this video using my iPhone on a tripod, then

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Apr 04 2011

Monday Morning Marketing Tip – April 4, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: One marketing technique that can be particularly useful to authors is to engage the power of book clubs and discussion groups. Millions of readers around the world congregate both in-person and online to

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 28 2011

Monday Morning Marketing Tip – March 28, 2011

For something a little different, I thought I’d share my new Marketing Minute Video Tip…more to come in the future. How to Avoid the #1 Marketing Mistake

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 21 2011

Monday Morning Marketing Tip – March 21, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Last week, I received a promotional postcard from a well-known author advertising a new novel. One side of the card featured a large picture of the book cover, while the back side listed

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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