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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 14 2011

Please help the survivors in Japan

In wake of the devastating earthquake and tsunami that has affected the people of Japan, please join me in making a financial donation along with your thoughts and prayers. Below are two organizations that are working diligently to provide aid and support: www.SamaritansPurse.org www.RedCross.org

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 14 2011

Monday Morning Marketing Tip – March 14, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: A big I may be a marketing expert, but I learned a valuable lesson last week. After announcing my “Forward to a Friend” contest, I received a copy of an email that was

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 10 2011

Monday Morning Marketing Tip – March 7, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: A big complaint among published authors is the torture of waiting up to six months to get royalty statements from publishers to determine their actual book sales. Imagine if a chef had to

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 28 2011

Monday Morning Marketing Tips – February 28, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Breaking the rules of becoming a bestseller The publishing industry is going through an incredible amount of chaos and transformation. Some of this change is good, such as new technology, lower prices, and

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 21 2011

Monday Morning Marketing Tip – February 21, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: My wife and I are big fans of the organization, Compassion International, who helps provide food, education, and medical treatment to children who are stuck in poverty around the world. As a supporter

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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