Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

  • About
  • Work with Rob
    • Book Marketing Master Class
    • Strategic Bestseller Advisory
    • Private Author Coaching Sessions
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Resources
    • Free Articles for Authors
    • Blog
    • Trusted Partners
  • Courses
  • Contact

Feb 14 2011

Monday Morning Marketing Tip – February 14, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Let’s face it…controversy sells. Our society harbors a guilty pleasure towards juicy news, shocking revelations, and scandalous topics. Some of the biggest products and programs in the world are predicated on mocking established

Continue Reading »

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Feb 13 2011

Monday Morning Marketing Tip – February 7, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Even though a record 111 million people tuned in to watch the Super Bowl this past Sunday, consumers have more power than ever to turn-off the advertisements in their life. The audience is

Continue Reading »

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 31 2011

Monday Morning Marketing Tip – January 31, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: My wife and I recently attended a performance by the Blue Man Group. It was an enjoyable evening that combined music, comedy, and multi-media into a sensory experience. However, as we discussed the

Continue Reading »

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 26 2011

Monday Morning Marketing Tip – January 24, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. Continued congratulations to WildFire Marketing client, Lysa TerKeurst, on the success of her new book, Made to Crave. This week, Lysa was notified that she hit # 9 on the New York Times bestseller list for

Continue Reading »

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 21 2011

Monday Morning Marketing Tip – January 17, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: If you want to get more media coverage for your business, non-profit, or book, try connecting your message to major holidays and events. The media industry depends upon a regular diet of guests

Continue Reading »

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

  • « Previous Page
  • 1
  • …
  • 82
  • 83
  • 84
  • 85
  • 86
  • …
  • 116
  • Next Page »

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2026 WildFire Marketing

Website by Wildfire Marketing