After attending ICRS (Christian book convention) in Atlanta this month, I noticed an unhealthy pattern. Too many authors seemed to focus solely on writing books, which for most is a time-consuming, low-paying process. Unless you’re a celebrity, there is little money to made in writing books. Worse, fewer and fewer Americans read books, so the
As a follow-up to my previous post, Don’t Bow Down to Amazon.com, maybe you’re wondering, “What’s the alternative? Isn’t Amazon the best way to sell my books from my website?” No way, and if you haven’t, first read my previous post for the 3 big reasons why. Instead, I encourage you to consider selling books
Do you ever wonder if potential customers will find your website during a Google search or on other search engines? The key method to showing up during a “search” is adding Meta-tag keywords to the coding of your website. When people type-in these keywords during their search, it increases the likelihood that you’ll be found.
When readers visit your website to buy a book, do you send them to Amazon? If so, you could be making a huge mistake. Why? Sending customers to Amazon is the marketing equivalent of idolatry and ineffectiveness. Now, before you whine about convenience or the importance of a high sales ranking, let me give you
What?! You haven’t been to my website yet http://www.startawildfire.com/ and read my free article, “Marketing Mistakes Authors and Speakers Make.” Click here to access this required reading. Are you avoiding these mistakes? What other mistakes have you experienced or seen authors and speakers make? Feel free to post your comments.