At WildFire Marketing, we enjoy helping authors, speakers, and companies spread their message like wildfire. It’s a good thing when beneficial ideas take over a cultural landscape. However, we are saddened by the recent tragedy of real wildfires that destroyed lives and property in Southern California. Please join with us in prayer and financial assistance
Inside Secrets from the Uber Agent
Chip MacGregor is one of the top Christian literary agents. I call him the “Uber-Agent,” because he has such a wealth of CBA experience. He also writes a great blog and recently talked about the lousy marketing strategies employed by most Christian publishers. I couldn’t help but pass along his insightful comments: More than half
Don’t Play Hide & Seek with Your Customers
While surfing the web this week, I visited several author/speaker websites and noticed an alarming problem. Whenever these individuals offered a free PDF resource to download from their website – the PDF documents were devoid of any contact information! That’s right…nothing, nada, no website address, no phone number, no nuthin’. That’s a big mistake. Whenever
The Danger of Clichés
“Sought-after speaker”; “Award-winning author”;“Master Story-teller”; “Changing the World”Nothing kills your marketing materials faster than using a bunch of cliches. Yet, most speakers and authors litter their promotional items with these types of nebulus phrases. Why? Because it’s easier to use cliches to fill up space, rather than spend serious time thinking about your audience and
Are You a Selfish Speaker (or Writer)?
When was the last time you reviewed your bio, back book cover, or description of your keynote speeches? What did it say? If you’re like the average Christian speaker or writer, your marketing text may be working against you. After reviewing the websites for over 100 Christian communicators, I’ve noticed a strange pattern. Most marketing