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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 29 2017

Marketing Books to Moochers

Podcast Episode 3: Every author has moochers in their audience, such as social media followers, podcast listeners, email subscribers, etc. In this 5-minute episode, Rob Eagar explains how to identify moochers and set proper expectations to maximize your next book launch.

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips, Podcasts

Oct 16 2017

My Marketing Brother From Another Mother

Many of you have followed my book marketing advice for a long time. But, guess what? I’m not a lone voice in the publishing wilderness crying out the truth to authors. There’s another voice giving authors the same wisdom – Tim Grahl. Read why I’ve discovered a long lost marketing brother from another mother…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 08 2017

The Most Important Question Every Author Should Ask

I’ve counseled almost every type of author, from first-time writers to well-known bestsellers who are millionaires. Whenever we discuss strategy for a new book, I ask every client this crucial question…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 03 2017

How to Sell Books on a Shoestring Budget

After a lot of intensive work and your helpful input, I’ve developed a new solution to help authors at every level overcome the two biggest book marketing challenges…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, News & Events

Oct 01 2017

Two Marketing Challenges Every Author Faces

I sent out a survey asking over 3,000 authors to tell me the two biggest challenges they face when marketing their books. The response was overwhelming. But, what surprised me the most was something that I didn’t expect…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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