Regular subscribers to my blog and e-newsletter know that I highly recommend the power of email marketing over social media. The research proves it. The ease of use is obvious. Whether you’re selling books, products, services, or securing donations, a large email list is an essential business asset. However, some people still can’t see the light,
The Lifeblood of a Million Dollar List
There are constant forces at work against your email list that will reduce its size and performance – unless you actively combat it. Here’s the most important principle to follow…
Marketing Hard versus Marketing Smart
What if your marketing resembles the old street corner peddlers without even knowing it? You could be working hard but not working smart. Here’s how to tell…
4 Simple Steps to Write Better Back Cover Copy
Almost 70% of all books are now purchased online, which means back cover copy is more important than ever before. Use these 4 steps to create persuasive text.
The Care and Feeding of Customers
Marketing and gardening are quite similar. If you let your marketing activities dry up, it’s no different than putting your business into a drought.
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