While walking through Paris on a private food tour, I bumped into renowned author and travel guru, Rick Steves. As I talked with Rick, I realized three qualities he embodies that authors and publishers can embrace to boost backlist sales…
The Overlooked Secret to Double Email Sales
In the world of email marketing, experts talk about the importance of adding new subscribers, increasing open rates, and boosting click rates. But, are these the best metrics to gauge success? Are we overlooking a more important statistic? I bet you’ll be surprised by the answer…
Advertise Your Anniversary
Tomorrow, I leave for Paris on vacation. But, it’s not just any vacation. I’m taking my parents to celebrate their 50th wedding anniversary. Plus, the day we leave is my wife’s birthday (Don’t ask, I’m forbidden to mention her age). As you can imagine, we are extremely excited to go on our trip. Special anniversaries
Every Business Needs a Marketing Beacon
If you’re an author, business owner, or non-profit executive, does your business have a marketing beacon? Just like a lighthouse guides ships safely ashore, marketing beacons work to guide customers to your business.
How Editors Can Help Publishers Sell More Books
As an expert contributor for Book Business Magazine, I recently wrote an article entitled, “How Editors Can Help Publishers Sell More Books.” Below is an excerpt with a link to the complete article. Take a moment to read this important information. — What if editors possess a hidden ability to help publishers sell more books?
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