One of my favorite marketing maxims is from world-class consultant, Alan Weiss, who says in his book, Million Dollar Consulting: “If you don’t blow your own horn, there will be no music.” In other words, you cannot expect people to recognize your success. Additionally, you can’t expect people to acknowledge the good work you’ve done
The Facebook Video Fakeout
Imagine taking the time and resources to create a clever advertising video. Imagine spending the money to display that video to thousands of people on Facebook. Then, imagine finding out that 85% of video views on Facebook happen with the sound off. Imagine the confusion and anger you feel…
The 10-Question Live Event Test
Hosting live events can be a great way to market your organization, but it’s not always the wisest choice. Use the following 10 questions to determine if your next event should get the green light…
3 Keys to Boost Backlist Book Sales
While walking through Paris on a private food tour, I bumped into renowned author and travel guru, Rick Steves. As I talked with Rick, I realized three qualities he embodies that authors and publishers can embrace to boost backlist sales…
The Overlooked Secret to Double Email Sales
In the world of email marketing, experts talk about the importance of adding new subscribers, increasing open rates, and boosting click rates. But, are these the best metrics to gauge success? Are we overlooking a more important statistic? I bet you’ll be surprised by the answer…
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