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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Aug 15 2016

New Life for an Old Book: A Success Story

When a client experiences success, I enjoy sharing their achievements with others. This year, I’ve consulted with several publishing houses to help them implement advanced book marketing tactics. One of my publishing clients recently sent me this exciting success story: Previously, one of our authors was a bit frustrated with the way his book was

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories, Marketing Tips, Monday Morning Marketing Tips

Aug 07 2016

Marketing, Fishing, and Other Tall Tales

Experts want you to believe that marketing is a complex process reserved only for those with special knowledge, confidential techniques, or big budgets. They are wrong. Here’s why…

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Jul 25 2016

10 Free Marketing Activities You Can Do in 10 Minutes

Many of us may struggle to market consistently because we don’t think we have the time. Allow me to disprove that theory by offering 10 free marketing activities that can be done effectively in 10 minutes: 1. Email a happy customer or influential leader asking for a testimonial. 2. Email a happy customer or influential

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 20 2016

Tips to Control a Media Interview

If you’re an author, business executive, or non-profit director, media interviews represent incredible opportunities to spread your message like wildfire. In my experience, though, most people don’t seem prepared to control an interview. Read how…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

Jul 13 2016

Is Your Website a Decision-Making Machine?

A website should drive visitors to take action. Don’t let people visit your site and aimlessly wander through it. Direct them to the content, products, and services that you want them to notice. Read how…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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The Shortcut to Building a Big Audience

June 22, 2026 Posted by Rob Eagar No Comments

Earlier, I wrote about the importance of building an audience before publishing a book. Today, I’d like to discuss a different question: How do you build that audience faster? Most authors understand that an email list is valuable. Yet, many spend years blogging, posting on social media, attending conferences, and speaking at events—only to end

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